July 29, 2024
We’re honored to be featured in Yahoo’s recent article highlighting how The Good Charcoal is redefining what it means to grill clean, grill better, and do good along the way.
The piece explores our journey from startup to shelf, and how we’re challenging the long-standing dominance of big legacy brands by offering a healthier alternative to traditional charcoal. Made from invasive Acacia wood with zero chemicals or fillers, The Good Charcoal burns hotter, cleaner, and longer—without compromising your health or your grill.
But this is about more than just what’s in the bag.
Yahoo dives into our Doin’ Good initiative, where we’ve served over 50,000 hot meals to those in need across the country. From food pantries in Atlanta to underserved communities in the Midwest, we believe that doing good starts at the ground level—with your neighbors, your grill, and your choice of fuel.
With new retail partnerships and an ambitious plan for expansion, this article captures a moment in time for a company built on a bigger mission: to transform grilling into something better—for people, for the planet, and for every backyard cookout in America.
